Lisbon, november the 9th, the race against breast cancer was held. Wiko was the main sponsor of the event and decided to support it putting something more than the logo. We, the marketing team, created the slogan "Women run World” so we supported the fight against breast cancer running the race.
We chose three very special dorsals. The nine numbers of the three dorsals together formed a supportive phone number. Everybody could send a message of support to the 919 (Juani) 608 (Eztizen) 728 (Irene) number during the competition to encourage our runners. 0,10 euros were donated to the association against cancer in Lisbon for each message that received our phone .
The phone with more heart thanks you from the 3000 million women who ran this race.