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Wiko news

MILAN BIKES GO BLEEN WITH #WIKOOL

During this year’s edition of Fuorisalone 2015, WIKO has flooded the Milan Design Week with color and its signature style: audacious, cool and… bleen!

More than 5000 #WIKOOL bike seat covers added a pop of color and a touch of irony to BikeMI stations - BikeMi was the #WIKOOL Event Partner – and their bikes parked in the heart of the Milan Design Week: Brera, Tortona, Moscova, Duomo, San Babila, Cordusio, Cadorna, as well as the university districts, Lambrate and Sempione.

During five days of exhibits and events displaying the very best of Italian design, the WIKO style didn’t go unnoticed. The bleen #WIKOOL bike seat covers grabbed the attention of the relentless tribe at Fuorisalone, tempting people to ditch the overcrowded public transports in favor of a much more convenient #WIKOOL bike.

In the meantime, five bloggers enjoyed Fuorisalone 2015 by bike, while sharing “the best of” with their WIKO RIDGE 4G.

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