#LanieriFitsWIko: Welcome to style and innovation

#LanieriFitsWIko: Welcome to style and innovation

Have you ever thought that technology and fashion create a perfect combination of style and innovation? Yes, WIKO did!

During Milan Fashion Week, journalists and bloggers have been invited to the event #LanierifitsWiko .

The location of the party was Lanieri’s showroom, a young digital startup, born from the creative minds of five young Italian entrepreneurs, who set up an online tailor shop of made-to-measure garments for men who like fashion.

The star attraction of the event was the latest jewel born in the Wiko family, HIGHWAY PURE 4G.
Guests were able to test the smartphone, while sipping on a cocktail on the rooftop with a view on the Milan’s skyline.

POCKET PROJECT - Le tasche del mondo, in collaboration with WIKO, browsed through the stories and lives of two of the most important events in the global design scene: Pitti Immagine Uomo and Milan Fashion Week.
Surprisingly enough, he found out that the real essence of people lies where you least expect it, that is in their pockets.

Almonds, fans for warm days, passports of Congo, plasters for blisters due to new shoes, coins, moisturizers, scraps of colored
fabric, photos of the first boyfriend, notes, receipts of taxis, cocktail straws, make up items such as lipsticks, lip glosses and perfumes. Fashionistas’ pockets are the true representation of what stands between the ephemeral "showcase" and the reality of people.

Fashion, technology, innovation, party ... how many words! If you are curious to peek inside the pockets of the world, have a look to our gallery and video.

Enjoy the WIKO style!

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